Sponsorship negotiation and activation

Whether your sponsorship aspirations are driven by philanthropy or by commercial gain, successful corporate sponsorship programmes that attract your target market can be of great benefit to brands.

Your credibility, image and prestige can be raised by participating and showing support for an event. With the right leverage you can develop valuable brand awareness, build relationships and gain access to niche markets and a sales arena. However, finding the right property can be difficult, particularly if you are unfamiliar with the corporate or sector selling the sponsorship. Lack of control, sponsorship clutter, cost, misaligned objectives, inadequate reporting or irrelevant benefits are all common problems that affect the success of sponsorship marketing.

Mayfair has negotiated and activated international thoroughbred race sponsorship portfolios worth millions of dollars and can provide insight and value to help you maximise your sponsorship success by ensuring that your sponsorship deal has the best possible fit with your objectives.